Sub-brand launch · April 2026
nz by NIC+ZOE brand launch
A capsule sub-brand of easygoing, all-day styles. Launched April 8, 2026 across ecom, retail, and paid. Site takeover, email cadence, retail window and tabletop signage, an in-store launch party with juice bar and GWP, branded invite, paid banner suite, and an organic teaser campaign. Every channel hit the same date.
- Creative Direction · Brand Lead
- April 2026
- Creative
- Copy
- Photography
- Retail
- Ecomm
- Wholesale
- Design
Launch week: $287K in demand (+8% to plan, +42% YoY). nz by NIC+ZOE drove 19% of the week's ecom demand, with 4 of the top 10 selling items from the line.
