About
Creative direction at the cadence of retail.
Most portfolios show finished work. This one shows the production cycle behind it — overlapping briefs, reviews, and ships, on a four-week loop, run in parallel.
The cycle
A single campaign email runs four weeks from brief to ship — brainstorm, three rounds of creative review, edits, slicing and delivery, final QA. Multiple cycles overlap, in different stages, every week.
Bio
I’m Audrey. I lead creative direction at NIC+ZOE, where I run an in-house team of designers, copywriters, and photographers across the four-week production cycle of a real retail business.
Before NIC+ZOE I worked in project management at Monstarlab and at TJX. The earlier years in sales and merchandising still show up in the work — I think about how a campaign actually lands in a store more than how it looks in a deck.