About
Creative direction at the cadence of retail.
Most portfolios only show finished work. This one shows the production cycle behind it. Overlapping briefs, reviews, and delivery deadlines, on a four-week loop.
The cycle
A single creative deliverable runs four weeks from brief to ship. Brainstorm, three rounds of creative review, edits, slicing and delivery, final QA. Multiple cycles overlap, in different stages, every week.
Bio
Hi there,
I’m Audrey. I lead the creative and brand direction at NIC+ZOE, where I run an in-house team of designers, copywriters, and photographers across the four-week production cycle of a real retail business.
Before NIC+ZOE I worked in project management at Monstarlab and at TJX. The earlier years in sales and merchandising still show up in the work. I think about how a campaign actually lands in a store more than how it looks in a deck.